How does Stevenson describe Edward Hyde and what are the effects for the reader? Essay

Stevenson’s consistency in this book is non-existent. In fact, it is constantly inconsistent. The character Hyde is never fully described in the book of â€Å"The strange case of Dr. Jekyll and Mr. Hyde†, but the details Stevenson give about Hyde are repeated frequently. The most obvious feature that the reader would like to hear about is Hyde’s face. Stevenson on many occasions disappoints the reader by giving a close focus but never completing it. Bring the reader close, and then ripping it from them. Although the face of Hyde is always kept hidden from us, the stature is not. In the first paragraph of the book, Hyde is described by Enfield as, ‘Some damned Juggernaut’. He is also told to have ‘trampled calmly’. This is odd, as it is contradicting itself. This may have been a ploy by the author to confuse the reader. Stevenson wants to leave the imagination of the reader to wild, to let the reader think for himself. Another example of contradiction in the book is how Hyde is described as both small and as a Juggernaut. Hyde is also described as ‘displeasing, something downright detestable’, ‘He must be deformed somewhere’. On several occasions Hyde is described as being animal/ non-human being like. ‘This was more of a dwarf’, ‘ that masked thing like a monkey jumped’, ‘cry out like a rat’, ‘like some damned Juggernaut’, ‘really like Satan’. This could be Stevenson’s way of telling us that Hyde is not human but purely evil. Trying to hint to us, the reader, something. This obscure appearance makes other people in the book have an immediate hate for Hyde. The doctor who was tending to the girl Hyde had trampled over, whenever he looked at Hyde, wanted to kill him. The doctor had been nicknamed ‘sawbones’ for being so unemotional. The eyes of the family of the girl were filled with hate. There is also a lot of surprise in the book. For example, when Jekyll goes to bed and wakes up finding himself as Hyde, this is the point in the book where we know that he can’t control his transfiguration. He also wakes up with a hairy hand. This is the first time that Hyde is described to us as having a hairy complexion, which also proves the point that Stevenson is constantly surprising the reader with new descriptions. Another point on the surprise and inconsistency point is the fact that Hyde’s/ Jekyll’s character seems to change quite randomly, like in mid-conversation. Talking to Utterson, at first he is shy, but then rapidly becomes more confident. Also, when Hyde is called back after trampling the girl, he seems to be incredibly calm, although he is surrounded by a bunch of hatful people, who could have quite easily reported him to the police. This personality change portrays the theme of the book of split personalities.

Marketing: Sustaining Competitive Advantage

The major problem which prevented Callaway Golf Company from achieving its goals is lack of application of change management principles by the management. CGC was very successful in the environment of 80s but the management of the company did not realize that the situation changed in the 90s, and failed to react to the changes appropriately. 2. Situation Analysis. When CGC started operating in the market, the environment was very favorable for the company. There were very many people willing to play golf and the management of the company was efficient in targeting its customers. The company established very high prices in comparison with prices of competitors, but customers were willing to pay extra for a better product. Competitors in the market were not able to offer products of the same high quality with CGC. Besides, the number of competitors was very low. CGC constantly came up with innovations which attracted the attention of consumers while competitors were still too weak to compete with CGC’s innovations. The industry had only a few companies which did not create great danger for CGC. CGC’s sales were constantly increasing due to the increased number of new and retained customers. Consumers preferred their brand because it was much better known than any of the competitors. CGC spent large amounts of money on advertising budget in order to attract even more consumers. All of the factors of external environment were very favorable for CGC in the 80s. Even though CGC was very successful during 10 years of its activity in the market and remained in the top of the industry during all that time, it did not guarantee that the company would always get large profits. The situation in the market changed rapidly in the following years, and CGC’s management failed to react to the changes. First, the interest in golf started fading. It became more difficult for CGC to acquire new consumers. Second, the number of competitors also changed, and CGC was one of the reasons of that. Capital always flows in the direction of profitable industries. If in the past companies did not seek to enter the industry of golf equipment, after CGC started making large profits in it, many investors decided to start the companies produce golf equipment. In the beginning, these companies did not have large sales but eventually they started getting more and more powerful. Third, the nature of consumers changed a lot and the same strategy of high pricing was not always efficient. Fourth, CGC’s relationships with retailers were not very successful. CGC did not pay enough attention to establishing warm contacts with its retailers (for example one of the retailers mentioned that CGC’s terms of payment were not as favorable as the ones of other companies). CGC did not consider it necessary to provide special training for salespeople. Fifth, internet shops became very popular among customers but CGC did not want to increase its online sales, and thus was left far behind in e-commerce. CGC’s had to keep track of the changes which occurred in the market, but it failed to. In order to be successful, the company needed to establish a change management team as soon as the environment started changing. The change management team would be responsible for establishing a new structure of the company, training of employees and constantly fine-tuning the marketing mix of the company according to the changes of the environment. 3.Alternatives. Other alternatives to the establishment of change management team include: making minor changes in the marketing policy of the company in order to meet short-term goals; coming up with radical innovations in order to attract new customers. The first alternative could be useful for the company in the short run because it would allow it to temporarily increase sales and stop having losses. However, changes only in the marketing policy of the company would not be enough to keep the sales at a high level in a long run. Eventually, sales would start dropping again. The second alternative could be perfect in case if the industry was characterized by radical innovations, like computer industry. However, it is simply impossible to come up with some golf product which competitors would never be able to make in the industry of golf equipment production. Even if CGC achieved the increase in sales due to the innovations, competitors would soon start producing a similar product. Golf equipment industry is simply unable to come up with a product similar to Microsoft Windows which dominates the market in the computer industry. 4. Recommendation. The creation of change management team in CGC is therefore the most suitable solution for the company. It will enable CGC to achieve not only short-term but also long-term goals. The company needs to be restructured so that its structure better answers the requirements of the new environment. The new vision of the company also needs to be established. The change management team in the project needs to consist of eight people, five of which belong to senior-level management and three to top management. The main factors which the change managers need to weight to implement the change strategy successfully include: the size of the target market which the company will work on after the changes come into force; addressing immediate concerns which are important for the realization of the company’s goals; choosing priorities concerning centralized and de-centralized structure; the possibility of resistance to changes of certain employees; possible complications in adjusting of employees to the new structure. The program includes a deep analysis of factors which prevent the organization from growing, both internal and external. It requires the identification of the main internal and external factors driving change in the organizations. The change management team needs to achieve the following goals: restructure the company; provide balanced training for employees; improve the marketing mix of the company; increase the percentage of online sales of the company from 1% up to at least 40%. The company will be able to acquire new customers with the help of online shopping. It is also very important for CGC to pay attention to the relationships with retailers because in the competitive environment, the retailers determine the success of the producer in many ways. By providing adequate training of salespeople, CGC will also be able to increase its sales. 5. Implementation Plan. The implementation of change management plan in CGC is recommended to be done on the following steps: Creation of change management team; Identification of the major issues and guidelines which have to be addressed during the change process and establishment of management goals; Encouragement of employees to participate in the research of issues subject to change; Applications of various tools to reduce the resistance of employees to changes; Creation of a new vision in the company; Introduction of a new organization structure; Empowerment of employees and their involvement in the decision-making process in the company. Bibliography. Kotter, J.P. â€Å"Leading Change: Why Transformation Efforts Fall.† Harvard Business Review, 73(2): 59.67. 1995. Mercer D. Marketing. Blackwell Business. 1992.

The Power behind the Prime Minister Essay Example | Topics and Well Written Essays - 1000 words

The Power behind the Prime Minister - Essay Example Today, most of the constitutional monarchies are prime ministerial by nature and structure. It is alleged that the Prime Minister’s office does not have many legal roots, but is open to speculation and calculation of historians and political scientists3. In recent years, perhaps the most accused Prime Minister as a dictator is Margaret Thatcher4. Not having properly written powers has not prevented the Prime Minister’s office from being in control of most of the situations5. The nature of the Prime Minister’s work is all-pervasive. He is the national leader, chief policymaker, Parliament leader, leader of the ruling party and the most powerful point in the whole of United Kingdom and all information and power are at his disposal6. UK Prime Ministers are also charged with sometimes behaving like the United States President. Â  The Prime Minister, even though appointed by the British Monarch, is bound by the constitutional convention and if happens to lose the majority in House of Commons, is bound to resign or request for a general election. To some extent, Prime Minister’s office is still a de facto shade in it; it is governed more by custom than by the law of the land. British Monarch is bound by Prime Minister’s advice and this gives the Prime Minister a more powerful position. He also can use certain royal prerogatives directly7. Â  Even though Prime Ministers are never prevented from running the country in their own individual style, the fact remains that his position remains ambiguous as he is not empowered by any statutory authority.

Terrorism Essay Example | Topics and Well Written Essays - 750 words - 4

Terrorism - Essay Example This implies that terrorism has been used by left-wing and right-wing political parties, religious groups, nationalistic groups, ruling governments, revolutionaries, among others (Malisow and French 24). This paper shall seek to explain the moral and political aspects of terrorism as well as the issues that define and conceptualize the terrorism phenomenon. There are several documentaries and films that have been created to explicate the origin, as well as the issues that revolve around terrorism. Some of these documentaries include; The Weather Underground by Sam Green and Bill Siegel, The Power Nightmares by Adam Curtis, among others. These two documentaries extensively explore the concept of terrorism, how it came into being, its existence and how it is perceived by people of different cadres. First and foremost, it is worth noting that the two documentaries concur that terrorism came into existence as a form of revolution against issues that were the masses assumed were against h umanity and peaceful co-existence among people. In the documentary, The Weather Underground, Sam Green and Bill Siegel have explicated the manner in which a group of students revolted against some of the issues they felt the government was not addressing. The students, under an umbrella body known as Students for Democratic Society, protested against unequal rights of the African American people and the Vietnam War (Green and Siegel). After realizing that their peaceful demonstrations were being taken for granted, they resorted to terror. For instance, the smashed windows of government buildings and even set blew some with bombs. While blowing the government buildings, they passed word for people to vacate the buildings to ensure that no one was hurt (Green and Siegel). In this case, they respected the sanctity of life while agitating for their rights. This documentary plays an integral part in giving the history of American terrorists. On the hand, The Power Nightmares documentary explicates the rise and growth of Islamic terrorism and the perceived war on terror. Just like in The Weather Underground, Curtis’s documentary demonstrates that resentment and dissatisfaction with the state of things led to the rise of terrorism. However, according to Curtis, terrorism began with the Sayyid Qutb, an Egyptian civil servant and the founder of modern Islamist school of thought, resentment of the western society’s morals and virtues (Curtis). Having stayed in America and witnessed the rot in the western morals as perpetrated by individualism, he opposed Gamal Abdel Nasser’s westernization of Egypt. Therefore, he aims at saving the society by restructuring it along Islamic lines. Additionally, he is convinced that his wish can only be achieved by creating an elite vanguard to facilitate a revolution. Consequently, he creates the Muslim Brotherhood of which he becomes the leader. He motivates other Islamists such as Ayman al-Zawahiri, who later becom es the mentor of Osama bin Laden (Curtis). They have a strong notion that westernized leaders can be killed in order to remove their corruption in the society. Curtis also reveals the rise of disillusioned liberals such as Paul Wolfowitz and Irving Kristol in America. They were agitating for th

Effectiveness of Controversial Advertising (Marketing Communications) Essay

Effectiveness of Controversial Advertising (Marketing Communications) - Essay Example According to Hosford-Dunn, et al. (2000, p.163), the basic functions of advertising are: to inform, persuade, or remind and reinforce customers so that information about the products and services will be disseminated and eventually sell themselves. Advertising is one of the marketing strategies that is used in communicating information with a purpose of influencing individual about a certain product or services in order to stimulate market demand. Advertising is considered as a business activity for it involves money and time; however, this activity is naturally visible, in fact, it is prone to public criticisms particularly when it did not meet consumer expectations and satisfactions, and when it delivered false advertising. Advertisements are considered to be successful if they affect people purchase power and consequently increase sales turnover, sales revenue and elevate brand awareness. All advertising efforts are expected to originate from genuine, unique and eye catching idea; however, marketers nowadays are crossing the traditional line and run controversial advertisements. The main thrust of this paper is to discuss the effectiveness of controversial advertising as a method of successfully selling a product. Controversial Advertising During the 19th and the 20th century when competition is becoming more intense, companies have increased their interest in using advertisements just to be competitive. There are billions of advertisements appearing in a day and this number is growing rapidly. This overwhelming information received by the viewing public had made them saturated and lessen their attention toward every advertisements because they go unnoticed and viewed in an unconscious manner. In order for advertisers to hold new chances in gaining public attention and awareness, they downplay shocking advertisements that are morally daring and offensive to the public. According to Jeurissen (2007, p.158), â€Å"for those who have the courage to publish a c ontroversial advertisement, there is a chance that their message will become the subject of a lively discussion: people will start to talk about it...† Adventurous marketers preferred to use controversial advertising as a method of successfully selling a product because they believed it will cause curiosity in people awareness and make everyone remember. However, a great percentage of consumers said that these kinds of advertisements leave negative consequences. The Effectiveness of Controversial Advertising Nowadays, advertisements are made to execute themes that are beyond the line of creativity and are sometimes exaggerated, eye catching and more controversial than ever just to capture the attention of the viewing public. The print advertisements below are some of the controversial advertising campaigns whose concepts are extreme and shocking just to promote products or services (see figure 1). Figure 1: Controversial and Disturbing Print Ads Source: Huang, 2010 This patter n addresses organizational message that is beginning to emerge wherein advertisers use gore, violence, nudity, sexual connotation, etc., which used to show social, political, and moral conflicts. However, according to Wright (1997, p.141), â€Å"the messages of other controversial ads might be less bland, such as

Analysis of the Movie The Women Essay Example | Topics and Well Written Essays - 1000 words

Analysis of the Movie The Women - Essay Example The major technicalities that will be studied in the paper from the source of the Crystal Allen character are presentation and representation acting, personalization, emotional life of the character and importance of casting etc. Presentational and Representational Acting The role of Crystal Allen in the story can be presentational acting at the second interval of the film. The technicality of presentational and representational acting has a variance in its context. Representational acting is merely noted in plays where the actors have to play more than one role. This is associated with the simple background and context to the story. In the presentational acting, it is quiet evident that the actor plays a single role with a customized setting. As studied by the authors Hagen and Frankel, â€Å"Formalized, external (Representational) has a strong tendency to follow fashion. Internal acting presentation rejects fashion and consequently can become timeless as human experience itself (H agen and Frankel, 2nd Chapter). This clarifies the position of characterization of Crystal in the movie. It should be noted that the character of Crystal has shown vibrancy by appointing villainous role. The nature is practical in real life and, thus, it does not challenge the conscience of the audiences. The director projects a different view of the character by appointing her villainous side mentioning a setting which is real. The audiences of the movie are able to witness the reality of relationships which might miss out on trust. There is no representational acting done so far by Crystal as the role remains customary where she is depicted as a vamp of the story. The change or transition in the context of her character becomes obvious when the director presents Crystal to become consciously unfaithful to her husband despite knowing that he divorced her wife in order to marry her. This shows that the presentational acting is up to the mark and indicates the audiences about the rea l slot which they might have around them. This is how audiences relate their lives with the stories of film (Cukor). Emotional life The character of Crystal Allen is relatively strong in the movie because she has a dilemma of keeping sincerity with her partner. On the front, it can be observed that she is a bad woman in the story but it should be noted that the negativity of her character in the film is merely because of emotional imbalance in her life. As per analysis of the character, it can be said that she was nothing in terms of personalization as she has been depicted to be a perfume stall sales girl who cannot have a true relationship with a rich guy. Seemingly, it’s her emotionally imbalanced life that she gets involved with a man who is already married to someone. This imbalance of her emotional life continues to affect other characters of the story making it easy to notice that, being an emotionally imbalanced woman, she is not accepted by the audience (Cukor). Furt hermore, the emotional imbalance in her life is noted to become severe when she gets involved in a relationship with Buck after marrying Steven. This clarifies that she is not satisfied at all being married to Steven. She seems to be satisfied emotionally with the materialistic environment. Her desires and aspirations are greatly materialistic making it evident that the role of Crystal is of the typical women who want to have all the comforts

Modern Business in Comparative Perspective (EXAM PREPARATION) Essay - 2

Modern Business in Comparative Perspective (EXAM PREPARATION) - Essay Example Chandler has helped expand the fields of strategic management in the field of economic development. His work emphasize on the need for organizational innovation, managerial expertise, and performance of the business. His theories are applied in the modern setting to help in economic advancement and help in improve sectors such as managerial uprising and organizational management structure. Chandler emphasized on modern industrial capitalism and was against the personal capitalism. Depending on a sequence of changes in internal and external environments, large companies are appreciating a new form of organizational structure. Post war or 1930s multidivisional organizational structure is different from this new method of organization as it is based on knowledge of expertise rather than economies of scale and scope. Managerial enterprise in large companies is industrial concerns whereby decisions of the company are based entirely on a hierarchy of managers for the best interest of the o rganization. National managerial enterprise patterns arose in the search for organizational capabilities and the need to gain benefits from diversification of companies. Comparing the UK to Germany and the US, UK trailed downward basically because of personal capitalism model. The public policy and the monetary policies of Britain were viewed as challenges to the uprising of the Britain economy. In Japan however, the enterprise system was due to delayed industrialization. Japan economies replaced personal capitalism with well-organized managerial structures that contributed greatly to the success of the economy. This kind of a system creates a competitive advantage both to the organization and between other nations once it has kicked off. Competitive advantage enables growth of the organization, and it’s hence a motivational tool as many large firms are responding to such competition by advancing their management structure. Due to this management

Organizational change Assignment Example | Topics and Well Written Essays - 2000 words

Organizational change - Assignment Example Therefore, it becomes essential to understand the interpersonal effects of implementing change before adopting changes within an organisation; different approaches have been developed, providing assistance for understanding change implementation. The method utilised depends on the desired change, organisational current situations and available resources for implementing change. This theory can be defined as a reflection of daily occurrences within an organisation and remains focused on the reality of the situation facing individuals within the organisation. The method remains much focused on the interpersonal situations through the utilisation of three ever-present elements of content, process and structure (Anderson & Anderson 2001). This seeks to analyse and understand these elements in a great extend before engaging in the proposed implementation of change. Sufficient understanding of these elements, and subsequent investment of financial resources, remains paramount to improvement within a changing organisational structure. The performance of organisations remains highly dependent on the output of employees within the organisation; hence the company should provide financial resources in supporting the employees. Creation of a high performance organisation would therefore include achievement of a balance between the resources utilised in enhancing the se three fundamental elements. This remains the fundamental element utilised in understanding the change management process being implemented. The tasks, goals and focus of the company form an essential part in determining the content which change should be introduced upon (Senior 2002). The management members within the company should be made to understand the content which shall be contained within the proposed change. The activities which the HR manager has undertaken can be termed as beginning to create a focus on establishing the content

Confucianism, Legalism, Daosim Essay Example for Free

Confucianism, Legalism, Daosim Essay China was built by three ancient philosophies. Each has its own meanings; each had its own ways of seeing the nature of human beings, society and the universe. These three philosophies were Legalism, Confucianism and Daoism. Although they each have many differences their purpose is the same, to make society better, to end conflict. Confucius started Confucianism. He felt that if rulers were honest and children respected their parents everything would fall into place. Human nature was considered neutral and it was what you did that determined whether it was good or bad, each person had a role that they must follow. Freethinking was encouraged. Legalisms approach was much more forceful, books were burnt and freethinking was discouraged. People were not inspired by their leaders but scared of them, human nature was considered bad; therefore rules and harsh punishments took place. Unlike the rest of the philosophy’s Daoism’s approach is much less focused on politics. The idea that humans needed to be in harmony with nature took place; it’s all about the balance of good and bad, yin and yang. Each Philosophy has its own view of what human nature should be. Daoism believes that human nature is good, Legalism believes that human nature is bad and people need to be controlled by laws and punishments in order to prevent them form doing wrong. Confucianism believes that human nature is neutral, and its is what you do in life that determines whether it is good or bad.

Craig Lockhart Essay Example for Free

Craig Lockhart Essay Wilfred Owen was a soldier in the First World War; in 1917 he was admitted to Craig Lockhart hospital with shell shock. He had previously written poems pre 1917 but whilst in the hospital he met Siegfried Sassoon; Sassoon had a huge influence on the way Owen wrote his poems. Owens main message in his poems was to warn the public about war, as well as dis-agree with other writers such as Jessie Pope and Rupert Brooke who presented war as noble; Owen was completely against this idea of war, especially the message these other writers tried to convey. In Owens poem Exposure the readers expectation is reversed; we expect the poem to be about exposure to enemy fire but what the men in the poem are really exposed to is the weather; this weather will eventually kill them as they die from hypothermia. In the poem the men are suffering from psychological trauma; projecting their own madness onto nature. The reader starts to sense Owens own questioning of his religion, Christianity, as he can no longer believe there is an after life and presents his theme of the futility of war. The opening of Exposure establishes the theme of psychological trauma, which is a reversal of the readers expectation because we expect the men to be exposed to enemy fire; this is the first thought the reader had when thinking about Exposure. The opening line of the poem is Our brains ache, which signals to the reader a new idea and a reversal of the original expectation we have and we sense the men are worried by silence, sentries whisper, curious, nervous. The word Our shows that collectively their brains ache and suggests the idea of the universality of war and the fact that on both sides, the British and Germans, many men suffered from psychological trauma. Another idea could be that the men are constantly worried (paranoia) about being heard or coming under attack, hence their brains ache with worry. Also, the use of sibilance throughout the opening creates an uneasy atmosphere and we can sense that the men themselves are uneasy; the sibilance creates a whispering sound; this constant paranoia surrounds the men that if they talk too loud they will die, which in turn creates psychological problems. This conveys the, perhaps uneasy, horror of war because what if affecting the men the most is not the constant Exposure to enemy fire but the constant fear that they are going to be shot at. Spring Offensive confirms Owens sincere lack of faith in an after life as he questions Gods existence throughout the poem. He suggests that the hundreds, perhaps thousands of men are not going to heaven as some would like to believe but simply just dying. The consolatory myth that many once used to believe is forgotten on the front line, as the men can no longer believe in the existence of such entity. Owen suggests that there is no Christian Heaven or Hell but that man have created a hell on earth; there is constant dying and murder yet these men do not go anywhere. This highlights that perhaps this is the most poignant horror of war, the futility of war. In Spring Offensive the theme of psychological trauma is again established in the opening stanza; the idea of the futility of war is also introduced. Many there stood still to face the stark blank sky beyond the ridge, shows that the men are perhaps afraid of going over the top for the fear that if they die they will go nowhere, no heaven or hell. Owens own fading belief in religion and an afterlife is introduced. The men in the poem are scared about what they are going to face when the go over the ridge (trench), as they have problems with what they are going to have to do when they go over the top of the ridge; they do not like the idea of killing over people. The use of sibilance is used in the poem, as in Exposure, to effectively create a sense of unease. This is a contrast to those who carelessly slept as they do not mind killing others in order to save themselves and at the end of Spring Offensive we learn that these were the ones who, eventually, survived. This perhaps suggests that they themselves have no social conscience in that they are quite happy to kill human beings like themselves and perhaps have psychological problems of a different kind. The stark blank sky could also, perhaps, be a link to astrology, with the idea from the past that the sky could show you what was in store for you in the future. A sunny day would suggest something good would happen to you and you would be fine, for example. However, the fact that they face the stark blank sky could be because they have no future, this is the end of their lives and that their own future is stark, blank; there is no hope of them going to the Christian Heaven or Hell, as Owen is trying to suggest that neither of these places exists, which strengthens the readers idea that Owen has a lack of belief in Christianity. The idea that the men are stood still is also a link to Exposure; the men are passive in the war in that they cannot affect what is going on, which also presents the theme of the futility of war. In the opening of Spring Offensive Owen successfully presents the themes of the futility of war and of psychological trauma and starts to establish his own belief that there is no such thing as Heaven or Hell in a subtle but effective manner. In Exposure the men project their own madness onto the wind and have a strong belief that nature, especially the wind, is against them; this comes from their psychological problems. Owen personifies the wind when he says winds that knive us and the men start to think of the wind as mad gusts, as well as suggesting that the bullets being fired at the men are less deadly than the air.